EVENT

Heineken was a major sponsor of the Austin City Limits music festival which meant that Shiner Beer, the local favorite, couldn't be served on festival grounds.

So...in order to defend Shiner’s turf, the Foreign Beer Exchange Program was born.

The headquarters, located on the perimeter of the festival, housed porta potties where people could relieve themselves of the lesser, foreign beer, and “exchange” it for a free, ice-cold Shiner.

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Work done at McGarrah Jessee